Is your client coach able?

A client coach-ability index will measure two things:

  • Is the client willing to learn  (absorb) and

  • Is the client willing to accept change (apply).

Willingness to change can be summed up in one sentence:  What are you willing to give up or do differently in order to put this new information to work in your life?  If you want things in your life to change, you are going to have to change things in your life.  Einstein said “the definition of insanity is doing the same thing over and over while expecting a different result.


There are many people who are willing to learn, but are unwilling to apply what they learned.  They may “learn” concepts, but they will never “do”, therefore they will never see results!

When CI is high people soak things up like a sponge.  But what happens if the sponge gets saturated?  Overwhelm occurs and CI falls.  Overwhelm causes us to no longer use or apply the information.  So making sure we are not bombarding clients with too much is important to.  Clients need time to apply what they have learned, in order to create results.

So as a coach you will fall into the information-action gap, and if they spend money to hire you, the client wants RESULTS!

So I make sure my clients have BOTH a high willingness to learn and a high willingness to accept (and create) change to assure “we” deliver the result they want.  They must “do” to create results or change!

  • You may even want to ask yourself (or them): Are you in a mindset where you are willing to learn?

  • And are you willing to do whatever it takes -even if it makes you uncomfortable?

  • Where do you fall on the Coach-ability index scale and what steps can you take right now to raise your CI?

Cheers to your success,

Biz Coach Paula


Name:  Jillian Landis

Business Name: Evolve Personal Coaching

Website URL:

Membership Type: Active Member - Board Member


What prompted you to become a coach or join the ILCA as a professional, and what is your favorite thing about what you do?

When I founded the Idaho Life Coach Association, I was passionate about creating both credibility in an unlicensed profession and collaboration between professionals in our industry. Through my journey as a coach, I have met so many amazing people practicing as coaches and inspiring others. I have honestly never met a more vibrant group of people and I am so thankful for the ways they have touched my life. 

My favorite thing about coaching is making an impact and watching my clients breakthrough big challenges. That "ah ha" moment is so beautiful to witness and create massive ripples. I LOVE getting to have a role in my clients becoming unapologetic for prioritizing themselves and their own lives!


What advice do you have for fellow coaches or business owners who may want to support coaches?

Always talk positively about your colleagues! It takes a tremendous amount of courage to start a coaching practice and to be vulnerable to criticism. We should always come from a place of uplifting and nurturing others. Constructive feedback and solutions are great, but should always be done in a loving and kind way. Shedding our competition mindset for a collaborative one will serve us all well. Refer work to other coaches who specialize in something you don't!


What advice do you have for people interested in finding a coach or professional in your coaching-related field to work with?

Don't be afraid to take up coaches on their free consultation! Do your research. Know what you are looking for. Understand your goals. And pay attention to the way you feel when you meet with a potential coach. Your intuition is key. ;-)


Tell us about your ideal client. Who are they and what do the want/need?

 I love working with people who are struggling with conflict in their relationships and have difficulty prioritizing their own needs. I work with a lot of people who are burnt out caring for others - people who feel overstretched because they have spent years being compassionate for someone else, understanding of someone else, giving of their time and energy for someone else. I work with many people who face hard dilemmas - addiction in someone they love, long term illnesses in someone they love, or difficult behaviors in someone they love. 


Please list a few of your favorite books, tools, or resources that might be valuable for coaches and their clients.

 I have a few favorite authors who have been extremely helpful in my own journey as well as in my clients' lives. They are: Brene Brown, Cheryl Richardson, Marshall Rosenburg, and Cloud and Townsend.


What do you do for fun?

 I love music, writing, playing with color (through decorating, dressing, and make up), cooking, lifting weights, and anything in the mountains. I also deeply love spending time in the quiet at home with my two animals - Apollo (my boxer) and Hector (my cat). 


What’s your number one priority for building your business in the next twelve months?

Expanding the services I offer to include a membership subscription group and an annual retreat. 

Can’t tell who is really an expert?

Since we all need mentors and people who lift us up in life, I have been looking for someone with a system to take my business to the next level.  And it is so hard to tell who is real from what my son would call “posers”.  When it comes to “online guru coach & mentor sorting” here are some ways to tell the authentic from the snake oil.

  • Is the person getting desired outcomes in their own business?

  • Are their clients getting results?

  • Is this person getting results by using the methods that they preach? or are they using their own method and selling something different to clients?

  • Is this person giving you only one small piece of the puzzle, or are they giving you a step by step to success and allowing  you to follow in their footsteps?

  • Does this person provide ongoing support to help you implement these steps into your own life or business?  As I always say “information is just entertainment without implementation”

So if you are looking for true transformation and not just information, follow these steps to help you sort who to work with and get the results you desire!
Cheers to your success,
Coach Paula

Member Spotlight: Elena Shanley

Business name: Fountain of You LLC



What prompted you to become a coach or join the ILCA as a professional, and what is your favorite thing about what you do?

People and Relationships have always been a focus of mine. I appreciate how much we have in common among so many differences. It seemed so natural to get my Degree in Psychology. However, working as a Marriage and Family Therapist left something to be desired. I felt limited in what I was able to offer people and often felt like I was holding things back that could really create breakthrough in their life. When I learned more about coaching, I knew right away I had found the sweet spot where my skills, passion and knowledge would make the greatest impact in people's lives. 

Naturally, I got hooked up with great continuous training, support systems and tools of credibility to keep my practice authentic and ethical. I found a training program fit for my background in mental health, and professional organization like Idaho Life Coaching Association. This provides me support, training and ethical standards of practice to help me help my clients make great breakthroughs in their lives! 

My favorite thing about what I do now is connecting people to themselves, their families and communities. Helping people, especially teens, create change for the better in their life and gain clarity on their identity and how they impact the world around them. We all want to feel connected, loved, accepted and supported. 


What advice do you have for fellow coaches or business owners who may want to support coaches?

I would say, do not feel the need to be what every client needs. We all have difference strengths or zone of genius, use your zone of genius and help connect people to those who have other strengths they might benefit from. Also, if you want others to invest in you you must be willing to invest in yourself. You should always be investing in yourself and your business in one way or another. As coaches we should always be growing and learning more about not only ourselves personally but also professionally.


What advice do you have for people interested in finding a coach or professional in your coaching-related field to work with?

I have to say it is best to seek someone out who has not only knowledge but also experience in the area you desire breakthrough in.  Not  just experience working with others in that field but literally personal experience in that field. I like to say, "No one want to work with a coach who has it and has had it all together, they want to learn from one who had to and continually has to pull it together."


Tell us about your ideal client. Who are they and what do the want/need?

My ideal is a female age 15-25. She is in transition in her life, she is scared but excited and wants to make a huge impact in her life, future, her relationships and/or others! She might feel lost and lonely.  Afraid to take steps toward what she wants for fear of failure or judgment. She may feel like she has big dreams and is limited by beliefs, situation or skill. I would love to help her break through those chains and take action!


Please list a few of your favorite books, tools, or resources that might be valuable for coaches and their clients.

The Coaching Habit, The 5 Second Rule, Krista Kathleen Coaching for Life Coaches (Facebook group "Build you Life Coaching Biz") and pretty much anything I can get my hands on.

What do you do for fun?

I run a small 1 acre hobby farm, raising chickens and ducks love camping, having coffee chats with teenagers in my community (they are so honest), writing in my journal, binge watching Supernatural and taking personal development classes.


What’s your number one priority for building your business in the next twelve months?

Running more teen groups. I Have Worthy Warrior Tribe, Self worth and identity development coaching for teen and preteen girls and am preparing to launch a new Social and Emotional course group for teen males and females all online!

Member Spotlight: Jeremy Beasley


Business name: The 37 Group 




What prompted you to become a coach or join the ILCA as a professional, and what is your favorite thing about what you do?

I have been working with people as a Recovery coach and Peer support Specialist for years. I love to see people change there life’s and find there purpose for living. I joined the ILCA because I believe in Life coaching and I believe in the Principles they want to establish in Idaho.


What advice do you have for fellow coaches or business owners who may want to support coaches?

As coaches we need to help and inspire each other to keep growing in life. When we help a fellow Coach we’re helping them and their clients to become better people. 

Give, and it will be given to you. 


What advice do you have for people interested in finding a coach or professional in your coaching-related field to work with?

Ultimately to find a coach that is a good fit you will need to interview them and see if they have The qualities you’re looking for. I like to sit down for an hour or so and talk about there goals and what they’re looking for.


Tell us about your ideal client. Who are they and what do the want/need?

My ideal client? Is someone that is ready to take action. They have a specific goal in mind. They want to quit drinking or need help over coming depression. 


Please list a few of your favorite books, tools, or resources that might be valuable for coaches and their clients.

I have all of my clients read the four agreements by Don Miguel Ruiz first. It’s a great book and everyone should read it. Depending on there goals I have a library of books to read. Some of my favorites are a Codependent no more by Melody Beattie, Traction by Gino Wickman, Emotional Vampires by A. Bernstein, and a personal favorite Psychopath free by J. Mackenzie 


What do you do for fun?

I’m very active so anything outdoors but spending time down in southern Utah is a passion of mine. I love adventures planned or not. Jumping in the car for a weekend with no destination or just going somewhere I have never been is always a fun time. 


What’s your number one priority for building your business in the next twelve months?

I plan on finishing the presentations for the coaching programs. I have two programs a 3 and 6 month package. I will start presenting to private inpatient rehabs first and see where that goes.

Do You Really Have to Do 100 Videos on Facebook to Be Successful Online?


Lately, I have seen tons of people rising to the challenge of doing 100 videos online to “get out there.” The whole thing makes me laugh. First of all, as a business coach I would ask:

  • Is your business audience even on Facebook? Maybe it's on LinkedIn if you are B2B? It’s important to get in front of people who match your target audience or Avatar.

  • Aren’t you building a business on a platform you don’t own? (Facebook owns your video content for, so you are building their business, not yours!)

  • Have you considered the video will eventually roll down the page never to be seen again?  So how many people will see it, and will you ever be able to find it still if you want to?

  • Do you even want to use video to market your business?  There are lots of other ways you may be more comfortable with, that gets done if doing videos scares the crap out of you, maybe you would instead write a blog? or speak?)

  • And if you don’t have a niche yet, and you chatter on about different topics that are unrelated. You will annoy your friends because they may not be the right people for your business, not to mention, you will ruin your business reputation jabbering about unrelated topics and people think “I wonder what she is going to talk about today? I don’t have time for this!”.  Here’s my rant: STOP PROMOTING YOUR BUSINESS TO YOUR FRIENDS…ASK THEM TO LIKE YOUR BUSINESS PAGE INSTEAD, AND THEN PROMOTE YOUR BUSINESS ON THAT PAGE AND NOT YOUR PERSONAL PAGE!  This way people who are not interested in what you have to sell don't feel inconvenienced.

  • Do you even have a niche carved out yet? Having a niche first is necessary to make sure you know “who you are talking to” in your videos and what you are talking about (topics relevant to your niche audience/avatar).

Topics of articles, videos, or whatever you choose to do to “get out there” should be related to your niche audience and be things that help them! (this is not about you).

So when you hear, you will “get out there” if you do 100 live videos, well it’s bull^&*!  (I am going to find the person who misleads everyone, and goes beat them up now).  Just Kidding.

What you should do is pick marketing activities you like so your tasks will get done.

Do these activities in front of the right audience, aka, go where your people are.

Do it on a platform you own, such as your website, and use social media to drive traffic to your site.

Most of all, BE CONSISTENT. Show up regularly.  If you need some help getting on the right track, hire a business coach.

And if you want to “get out there” realize you can’t do what everyone else is doing, you have to do something different and unique to yourself and your business, the idea is to “stand out” not do what everyone else is doing!

Cheers to your success!

By Biz Coach Paula

Discovering Your Mission Statement

By Renee Settle

Do you remember in second grade when the teacher would ask you to draw a picture of what you want to be when you grow up? The reason we do this is becaused when we were children, we had this amazing ability to see everything as reachable and attainable.

I remember drawing a picture of an alien. Because, I knew that aliens traveled the universe and saw these amazing things. An astronaut just wasn’t enough. I wanted to be able to breathe another atmosphere without a helmet. I wanted to experience things that were normal to a human with an alien’s eye.

So I drew an alien.

My teacher smiled politely and gave my work an “A”.

It was the best day of my life up till then.

Then I grew up and as a grown up, learned to put away my childish dreams and face reality.

Cue the music….

Cue the music….

Your Mission Statement, should you accept…

Your business plan mission statement is the dream that you started with when you first decided to go on this path. It is a sentence. Just one, that says exactly what you want to do with your small business life when you grow up.

Your mission is your second grade drawing. It’s why you decided to do this.

For me, it’s why I decided to be a ghostwriter and coach. I want to help others write their stories, publish their books, connect with others and change the world.

There isn’t enough connection in this world any more. We lack empathy to feel what others feel. We turn away from feelings as if they were a plague and hide behind screens to mask our true selves.

We say we have passion, but that doesn't describe how something feels, but what does it mean to connect with another person through their story?

It means accepting where they are in this very moment, where you are in this very moment and FEELING through it.

Sometimes it hurts so much you want to curl into a tiny ball of hedgehog and disappear under a mass of prickly spines.

Other times, it is so good your body can’t contain the joy and you swear the rays are going to pierce out of your skin and spray the world with light.

And finally at times, it is so fearful that you are sure your heart is going to burst out of your chest and run ahead of you screaming like a banshee.

Passion doesn’t encompass those kind of emotions. But feeling does.

That’s why I chose the word for my mission.

Here is a different one for you.  The Mission Statement for my ghostwriting and coaching is this:

12 Minutes A Day, LLC will align souls, one story at a time. I will help others write their stories, publish their books, and show them that their story matters. Together, our stories will change the world.

Now it’s your turn. Write the belwo statement on a blank sheet of paper, then fill it up with the drawing of what your business is going to be when it grows up. Then put those drawings into sentences.

My Mission Statement is:

Don’t hold back and don’t be afraid. If you are worried that your statement isn’t good enough, talk to a business friend. If you have no one to bounce it off of, contact one of us here at ethe Association. 

Banish your Shame.

By Jillian Landis

Ok, so you’ve identified your shame triggers.

You’ve stopped the “attorney” dead in her tracks and observed where your defense mechanisms point to your buried shame.

You’ve observed when you shrink down and feel “not good enough” around someone more accomplished.

You’ve felt the weight of being inadequate when you make mistakes or let someone down.

You’re exercising self-awareness of your shame triggers, but don’t yet know what to do with that shame…

(Shame triggers: The tender places where I don’t feel I am good enough, have done enough, or possess enough.)

Today, we’re going to discuss the action steps to address the shame that surfaces in your daily life:

  1. Name it. Claim it.  Shame can’t survive when it is spoken. If you identify it, don’t be afraid to own that shit. “I’m in deep shame right now because ________.” Naming it helps us move into a space of taking action and taking our feelings seriously. Often, we try to downplay our shame, calling it by another name or suppressing it entirely. Be bold and painfully honest. It will empower you to face shame head-on.
  2. Identify the story. What’s the story playing in your head? What meaning have you attached to what is happening around you? Does the lack of money in your bank account tell you, "You’re a lousy provider?" Does the anger of a loved one mean you are a bad mother? Daughter? Spouse? Does your friend dislike you because she said she wasn’t coming to your party? Clarify what is fact and what is fiction in your situation. Often, our shame comes out in the stories we are making up.
  3. Empathy. As Brene Brown writes in her many phenomenal works about shame, three things keep shame alive: secrecy, silence, and judgment. There is one thing that shame cannot survive, however, and that is empathy.

I want to stress the importance of relationship and community. Being independent and self-reliant is often glamorized and encouraged. Even I tend to go to my work alone. It is how I work best and I truly enjoy it. Shame is one of those things, however, that is not just a simple internal job. It thrives alone in your head. Remember – secrecy, silence, and judgment – the crazy committee in between my two ears can really weaponize these deadly tools…

The only option to resolve shame is empathy.

This means I must become vulnerable enough to reach out to a fellow human being and share my pain. Only then can I move past the shame into growth and action.

Here's an xample:

Rose: “Hey Tara, do you have a moment I could share something with you?”
Tara: “Sure. What’s up?”
Rose: “I just lost my job today and I am in deep shame. The story I’m telling myself is I’m just a lousy employee and my worst fear is that I’m not a hard enough worker. I’ve always been afraid of appearing lazy.”
Tara: “Oh, I am sorry to hear you're in pain! I’ve been there too. A few years back, I got written up and I struggled with the same feelings.”
Rose: “Oh it makes me feel so much better to know I am not alone. What did you do when you got written up?”
Tara: “I felt inadequate and defensive about my worth as an employee. Then I realized lots of people get written up or corrected and that doesn’t mean they’re bad employees. What would you say to someone in your shoes?”
Rose: “Well, I suppose I would tell them to remember these things aren’t personal. Sometimes, certain jobs aren’t a good fit but that doesn’t mean all jobs are a bad fit. Just because someone loses their job doesn’t make them lazy or a lousy employee.”
Tara: “No way! Remember how many successful people failed or were fired from their jobs?? Some of the most successful people in the world fell many times before they succeeded.”

Some of the most powerful words ever spoken are: “me too.” We all want to know we are not alone and that we are not broken or flawed. It’s so empowering to hear others fall too and that it has not kept them from love or belonging.

So, the moral of the story is this: don’t sit in your shame. Deal with it. Don’t let it fester or cripple you or let it keep you from living your life.

Get bold.

Name it. Nail the story you’re telling yourself. Reach out to a trusted friend who has earned the right to hear your pain.

Own Your Shame

By Jillian Landis


Everybody’s got it, but nobody wants to talk about it.

We all have a victim story.

We have all been hurt.

We have all hurt others.

We all have shame to resolve.

Taking responsibility for the good, the bad, the ugly, and the deeply shameful stuff takes intense bravery. Some people stay in perpetual denial because it's hard to face the vulnerability and the risk of rejection, misunderstanding, and judgment. It's easier to say "I'm not someone that deals with shame", "I don't have any regrets", “anyone else would have done the same”, "I just had to put on my big girl panties and move on", "it's not that big of a deal", or "other people experience worse." We say many things to diminish or numb the pain of our past and our shame.

It takes real courage to own every bit of the pain, the wounds, the shame.

The courage is worth it.

It is a daily practice for me to identify my shame triggers as they come up. One of the biggest indicators of underlying shame is defensiveness. My husband refers to this behavior as “the attorney.” The attorney appears when something has been said that I interpret as an attack on my value. Someone might have said something like “Oh, you drink coffee with sugar? I wouldn’t have expected that” or “How long ago did you start writing your book?” or “How many books have you read this year?” or “I make it a priority to see my family once a week. You don’t see yours that often?” If the attorney interprets any of these questions/comments as threats, it’s defense time. When the attorney comes out, I know I am in trouble. Shame triggers have been hit and I am desperately attempting to prove that I am still worthy, still loveable, and that I still belong. Internally, my worthiness is at stake and I will fight to the death to prove to you I am still good enough.

As much as I hate those agonizing feelings and I really dislike my guttural reaction to defend myself, I have learned to appreciate them deeply. They are my warning signs. They are my truth-telling guides. They point to shame triggers that need to be resolved.

My definition of a shame trigger is this: The tender places where I don’t feel I am good enough, have done enough, or possess enough.

I will get into the next step of resolving those shame triggers in my next blog. For now, pay attention to identifying what brings up feelings of not being “enough”. Pay attention to your own “attorney” who jumps to defend your value and what shame lies underneath. Awareness is the first step to overcoming the shame within. It is not comfortable to face the shame that surfaces, but I promise, it is worth it.

“You can choose courage or comfort, but you cannot choose both.” – Brene Brown

Self-Care in the Holidays

By Jillian Landis
It’s the most wonderful time of the year. It’s Christmas time. This is the time of year
when everyone is happy and filled with joy… Or is it? These are certainly the
expectations we are pressured to manifest. Don’t get me wrong; I think Christmas
can be a magical and delightful experience. Unfortunately, there are many lurking
killjoys out to ruin your fun! The good news is your knowledge of these subtle
thieves will give you the power to avoid them and create a fabulous holiday. 
The purpose of arming you with this information is to heighten your awareness of
your own need for self-care, regardless of the time of year. Self-care is a constant
practice and is a priority for most of us who understand its value. During the
holidays, however, it can be all too easy to compromise our self-care and get caught
up in the hustle and bustle. Please use these tools to navigate the holidays in a way
that is loving to yourself this year! 
Common DzChristmas Joy Thievesdz are: 
1. Expectations 
Do you feel the weight of obligation this Christmas? There is no better joy
thief than obligation and guilt. Expectation can be stealthy because its
damage can only be seen on the inside. Two people may be shopping for gifts
and hanging Christmas lights but may be experiencing those activities very
differently on the inside. One may be stressed, overwhelmed, and burdened
by the additional tasks that DzChristmas obligationsdz cause, and the other may
feel energized by the very same actions. 
The key is to listen to your inner voice for guidance. Are you tired? Do you
feel overwhelmed? Are your actions motivated by obligation and what you dz
shoulddz do? When we check in with ourselves, we can typically identify areas
where we are sacrificing our own needs in order to perform as we are
What are some Dzshouldsdz that you can let go of and show up for yourself
instead? We are often hard on ourselves and can set unreasonable (or
impossible!) standards to achieve. The truth is, most people are not even
going to notice if you cook three dishes versus ten. There are so many
alternatives to traditional expectations, so, instead of breaking your back, 
lighten up, delegate a few things, and enjoy the moment. 
2. Fantasies 
How many of us are guilty of trying to enact the Dzperfectdz Christmas? 
Whether we got the idea from a movie, a past childhood memory, or
advertising, most of us have a sense of the ideal Christmas. While dreaming is fun, if we are expecting everyone around us to participate in our fantasy, we
are in for some disappointment! Often, our reality may look different than
our dreams, but when we get comfortable with acceptance, reality is pretty
darn good too! Any holiday situation can be made into a magical moment
with a little shift in perspective. 
3. Family Drama 
It wouldn’t be Christmas for most of us without a little family drama to spice
things up a bit! Unfortunately, this can ruin an otherwise great holiday
experience. Going back to our Christmas fantasies, we are often guilty of
dreaming up ways that we wish our families would act. Reality almost always
dictates otherwise, well, because we just don’t have much control over the
actions of others… even at Christmas time! 
Once we’ve accepted the reality of how our families behave, the answer to
this Christmas killjoy is almost always boundaries. We may not have any
power over anyone else’s behavior, but we have the complete power to make
our own choices. Sometimes, those choices might be hard. Sometimes, 
showing up for ourselves means choosing not to be around family at all. 
Maybe sharing time with friends is a healthier choice. Perhaps setting a
preset time to leave or making sure you have a car to escape if you need to is
a critical key to your self-care. Just because it is Christmas time, does not
mean you have to endure unacceptable behavior. Don’t abandon your own
emotional needs. 
4. Materialism
Oh, the sales at Christmas time! And… the ads and the pressure to buy, buy, 
buy more! It is no secret that Christmas has been commercialized. Some of
the subtleties of this fact manifest in our heads. Instead of giving gifts in the
true spirit of giving (defined by Dza thing given willingly to someone without
paymentdz), we often struggle with giving out of obligation and guilt. When a
gift is expected, is it really a gift? 
Although you may disappoint a few people, you may consider shifting your
expectations of yourself this year, regarding gifts. Maybe you choose to give
one meaningful gift. Maybe you decide to give gifts of time, affection, or
experiences rather than Dzstuffdz, this year. Contrary to retail stores’ opinions, 
we all have much more valuable gifts to offer than what can be purchased by
our wallets. In the interest of self-care, any gift that is given should not be
self-damaging in anyway. This means it is crucial to reconsider any gifts that
may cause personal debt, exhaustion, or resentment. 
5. Busyness instead of Beingness 
Between buying presents, decorating, hanging Christmas lights, baking
cookies, and making a giant meal, what time is left for just soaking it all in? 
Sometimes, we get so caught up in creating the perfect holiday that we rush right past it. If you are a Dzto-dodz list addict, this may be a joy-thief to look for. 
Are you being overly ambitious in your decorating, gift-giving, meal prep, and
Christmas events? Consider taking a moment to just take it in. Perhaps giving
up that grand meal in order to spend a few extra moments with family would
be worth it. If your own self-made Christmas traditions are smothering you, 
why not make some new, lighter ones? Slow down and consider how
valuable your BEingness is, in light of this season. 

How to Deal with Disappointment

By Jillian Landis

Does your cage get shaken when plans don’t go your way? Maybe Thanksgiving dinner was ruined by a cancelled flight, or perhaps date night was not quite so perfect because your partner was really late. Your make-up was smudged and the dinner was cold. It was just not what you had in mind…
The unexpected and disappointing happens in life and unfortunately it happens fairly often. So what do you have the power to do to avoid the frustration that inevitably follows? 

1. Identify your expectations
There is no room for disappointment if you do not start off with an expectation. Often, we don’t realize the expectations we create as we plan an event, get into a relationship, or even take our next step. If we are able to let go of our attachment to the outcome of a situation, we are then capable of truly enjoying the natural flow of whatever unfolds. Life becomes an exciting experience when we accept the fact that anything can happen. 

2. Let go of fantasies
Do you have an image that comes to mind when you think of the perfect mother-daughter relationship, the perfect marriage, or the perfect friendship? Often these fantasies get us into trouble. If you envision a good mother should be nurturing and gentle but in actuality your mother is outspoken and intense, you hold her up to a fantasy she has no chance of ever achieving. In this way, distance and resentment form and relationships suffer. Fantasies rob us of being capable of appreciating our loved ones for who they actually are. Take a good look at your relationships and find the gratitude in real life qualities instead of the way you wish they would look. 

3. Take the rose colored glasses off
Sometimes we wish so badly that a situation will change that we ignore what’s actually happening. We get so attached to a certain outcome we try to force our will into reality. This might mean we continue to put ourselves into disappointing relationship situations where we are not treated well. Or, maybe we continue to make an event happen when no one else seems interested. The acceptance of reality is powerful. If a relationship or situation seems particularly disappointing and painful, perhaps it’s time to listen to the messages life is sending. This is where we have the choice to trade up the good for great, as scary and disappointing as that may feel. 

4. Set your intentions, then let go
Acceptance of reality doesn’t mean not having any opinions or feelings; it is simply choosing to be adaptable when life demands it. Dream. Plan. Set some big intentions. Send them out to the universe, then allow them to take shape however they do. I promise they will never turn out the way you think they will – but they are always better if you choose to flow with it! Misery is an option and I think misery is often caused by our inability to let go of the way we perceive how a situation should look. Just flow. 

"Me Too"

"Me Too"

"If all the women who have ever been sexually harassed or assaulted wrote "Me Too" as a status, we might start getting a sense of the magnitude of the problem. Please copy/paste. #metoo"
I'm right there with you, dear women. Me too. From the baby sitter who molested me as a young child, to the cat calls I received while running, to the uncomfortable stares and "accidental touching" from past co-workers, to the cutting comments about parts of my body that were "not good enough" from ex boyfriends - Me Too.

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October Member Spotlight - Paula



Paula Lenz Kerr

Business Name:

Life & Executive Coaching

Website URL:

Social Media Links:

Facebook ►Facebook business page:

Linkedin Linkedin business page 

youtube ►Health is your #1 asset:

youtube ►Business Coach Paula:

Twitter ► 

Instagram ►

Membership Type:

active member

What prompted you to become a coach or join the ILCA as a professional, and what is your favorite thing about what you do?

I decided to join the ILCA because I wanted to bring more exposure and professionalism to our profession.  My favorite thing is helping people make transformations in their lives.


What advice do you have for fellow coaches or business owners who may want to support coaches?

Know that your own practice can grow so much faster when you have a coach or mentor.  No one gets to success alone.  It takes team, and others to help us along the way.


What advice do you have for people interested in finding a coach or professional in your coaching-related field to work with?

Most coaches offer a free consultation to give you a chance to "try on" coaching.    At the end of this session you can decide if you are a match and want to work together.  If you feel uncertain about the first coach you try, continue to speak with other coaches until you find the right one for you.   I would ask what background they bring to the table, and if they have had formal education to learn their coaching skills.


Tell us about your ideal client. Who are they and what do the want/need?

My ideal Life coaching client is someone who wants to experience a transformation in their health.   They may be wanting to regain their health, or wanting to maintain their health.  I have a series of 6 classes called Radical Self Healing and Personal Transformation.  I taught this class in person at my office at Plantation Business Center for 6 weeks.  And, now I am working on releasing an online version very soon.


Please list a few of your favorite books, tools, or resources that might be valuable for coaches and their clients.

A mind of your own- by Kelly Brogan, MD

8 weeks to Optimum Health-By Dr Andrew Weil

Life Makeovers- by Cheryl Richardson

Spontaneous Healing - by Dr Andrew Weil


What do you do for fun?

Laugh with friends, walk on the beach as often as possible (we have our own private beach in Idaho), Ride my custom painted purple Trek cruiser bicycle, dance (Jazz & Belly dance),  travel (I'm going to NY soon),  water my flowers (my backyard is my own private sanctuary), and journal.


What’s your number one priority for building your business in the next twelve months?

Continue to grow my online presence and reach people nationally or internationally rather than only locally.  Starting a podcast with a partner, and one of my own solo as well.


Thank you, Paula, for being an Active Member of our Association.  If you would like to be highlights on our blog for your coaching business.  Contact us for requirements and further steps!

When Adding Value Doesn’t and How to Fix It

by Cristen Iris

Note: I wrote this post back in the late summer of 2016.

When adding value doesn’t


When does adding value devalue your business and detract from your quality of life?

Most of my posts are written to help authors, and authors can certainly learn what not to do here. But, this post is specifically for other editors and service providers.

I’m writing this because perhaps you too are experiencing what I’ve been experiencing, and perhaps we can overcome this together.

It has been a rough couple of months for me and my family. It has also been a rewarding couple of months.

I’ve been working ten to sixteen hours days, seven days a week. This is physically and emotionally taxing and affects not only me but those around me.

Here’s the thing. I shouldn’t be working this hard. I don’t need to work this hard. So why the hell am I!?

The answer is simple.

Saying no to the wrong things

I’m saying no to the wrong things.

I’m saying no to hiking on Saturdays, mountain bike riding on Sundays, and relaxing in my yard in the evenings.

I’m saying yes to prospects who email, DM, and text me with questions about everything from marketing to cover design.

First, as business people we must distinguish between prospects and clients.

We must also remember that a client who contracts with us for one type of work remains a prospect for other types of work.

Prospects are those who have expressed interest in our products and services. They are in our sales pipelines but have not signed a contract and no money has changed hands. When we spend time working for prospects we are working for free. That’s expected because there are costs associated with customer/client acquisition.

But what exactly is expected and how much is it costing us to acquire that client, that person or entity who pays for a specific product and/or service?

Prospects expect “added value.” We are admonished to offer free services before the sale. I have no problem with that.

Prospect expectation

I do provide added value in the form of blog posts, free consultations and sample edits, and volunteer work in my local writing community. I’m sure you do too. This is general information and I gladly offer it for free. But, for individualized plans, I offer editing, coaching, and consultation–for a fee.

However, I have noticed a trend. Prospects have been approaching me about my editing services, making loose commitments about hiring me and then using the newly established relationship to DM, email, and even text message me at all hours of the day, night, and even on weekends. If I do not respond immediately, some send message after message. And they are not asking me questions that would help them make a buying decision about the service they’ve said they want me to provide. They are asking for individualized advice regarding my other services. (If it sounds like I’m whining, stick with me.)

And, rather than maintaining my boundaries and protecting my income and personal time, I am responding to these people when they overstep. And once I answer one “quick question,” I’ve obligated myself to answer them all. And one question begets another.

Beware of scope creep

If you are a service provider, you may have also experienced the flip side of this problem. Scope creep. Scope creep is when a client contracts for a specific service–a light edit for example–but then asks for more and more as the project moves forward and sometimes even after the work is delivered as contracted. When we hear phrases like “could you just,” and “real quick,” we should recognize them as red flags. Like a creeper vine, these requests–if not nipped in the bud–grow outside of their area and encroach on others. This overcrowding is harmful to the work we’re doing for that client, our other clients, our personal lives, and can even choke out the time we have to prospect for future work.

When I write blog posts, post on YouTube, or speak to groups about the topics I know and love, I feel energized. I feel the pleasure of giving.

When prospects overstep and clients push, I feel like I am being taken from. My emotions turn from happy and engaged to resentful and disengaged.

Scope creep puts our relationships and businesses in danger and saps our energy.

Adding value doesn’t mean taking from ourselves to give to others, and it shouldn’t feel like losing.

As I’ve analyzed these negative emotions, I’ve been able to home in on the real issue. I am allowing people that aren’t a good fit to steal my energy, creativity, and time.

Clients should receive the most value

I would much rather spend my extra time coming up with new ideas to better serve those who respectfully partner with me and surprise them with a little something extra that enhances their experience than to give to people who are bottomless pits because it feels great to see a client’s eyes light up at delivery or to get an email that says how delighted they are to work with me.

Bad prospects and clients will never be satisfied.

Many of us left the misery of the 9-to-5 life so we could do work we love with people who respect and appreciate us. But it can be easy to slip into bad relationships because we’re trying to be nice, attract new business, and be all things to all people.

What I’ve learned over the past few months and am coming to appreciate more and more as I rebalance is that value is a two way street.

We will never be able to add value for people who want to take it all, and those who truly appreciate our services and the experience we offer add back to us.

It’s truly a win-win with no negative emotional or financial impact for either party.

To add value is to give a gift and should feel wonderful to the giver and to the receiver.

Saying no and adding value feels great!

I started writing this post several months ago. Since I started I’ve fired several prospects. I nicely but firmly told them we weren’t a good fit, wished them well, and reiterated my professional position when they continued to ask me questions. I also had to remind a client that I had fulfilled my contractual obligation (with high praise from them) and that if they wanted my consulting time, we would need to draw up a new contract. I did all of that and nothing bad happened. The sky did not fall. I did not lose my professional standing. It all worked out fine and I felt so much better!

Feeling better made me more creative, and one day while working for one of my many awesome clients, I had a flash of brilliance. An idea for how to add significant value with little extra effort and cost to me. They loved it! And, I’ve been able to use it with every other client and prospect since. My conversion rate went up, and I’m getting more referrals than ever because I’m setting boundaries and saying yes only to people and things that add value to my life and allow me to add value to them and theirs.

If you’re tired and your enthusiasm is fading, if seeing a prospect or client’s name causes your stomach to tighten and your energy to drop, I hope my experience helps you know that you are not alone and that the solution is fairly easy and not nearly as painful as it may seem.


  1. Set office hours that include when you will answer phone calls, text messages, social media DMs, etc. and hold yourself to them.
  2. Incorporate a scope of work statement into your contract. (Although my contract has always clearly defined the work I agree to do, reorganizing it to specifically say “Scope of Work” helps me visualize a boundary–the scope–around the work and makes it easier for me to maintain those boundaries.)
  3. Remember (as I must remind myself on a regular basis), it’s easy to blame prospects and clients for our stress, but we teach people how to treat us. When we don’t establish and enforce our boundaries, we communicate that we have none and, therefore, cannot expect others to respect them.
  4. Learn to recognize bad prospects and clients before engaging with them.
  5. Be willing to walk away from unprofessional relationships.

August Member Spotlight - Renee Settle


Renee Settle


Business Name:

12 Minutes A Day, LLC


Website URL:

Social Media Links:


Membership Type:

Board Member – Blog Manager and Writing Expert


What prompted you to become a coach or join the ILCA as a professional, and what is your favorite thing about what you do?

My passion lies in helping others tell their story. I believe every story matters. In this current environment, it’s so easy to create a book and tell your story. My desire is to show everyone that they can write their story using just 12 minutes every day. I joined the ILCA because of this associations commitment to the highest quality and ethics in Coaching. I love that it looks to help us grow by requiring continuing education credits each year. I believe this encourages me to continue growing my knowledge base so I can deliver the highest quality to my clients.


What advice do you have for fellow coaches or business owners who may want to support coaches?

My advice is to give yourself grace. I’ve noticed many of us struggle with perfectionism. Remember that you are perfect in your imperfection. It’s what drives you toward your goal. So, when you wonder if you’re business is enough or if you’re cut out for this, remember we all struggle. The key is not to stay in the struggle, but give ourselves grace and move forward.


What advice do you have for people interested in finding a coach or professional in your coaching-related field to work with?

I say, “Don’t be interested. Be committed!” Getting another point of view about your professional and personal life only helps you grow in both. We are not an island. We are connected to the world around us and the more we can learn how to connect in our way, the better we are as coaches.


Tell us about your ideal client. Who are they and what do the want/need?

My ideal client is on the path to writing their story. They are committed and understand that, as a small business or coach, their book shows their authority. They desire to self-publish, but don’t necessarily have the time to learn how to publish and may need help getting to the finish line. They are willing to do some of the work, but want to rely on a professional to get them the rest of the way.


Please list a few of your favorite books, tools, or resources that might be valuable for coaches and their clients.

Bird by bird by Ann Lamott

Women Running with Wolves By Dr. Clarissa Pinkola Estés

Quickbooks accounting software for small business online scheduling software


What do you do for fun?

Oh gosh, we love camping in the spring and fall. I thoroughly enjoy reading for fun, although, I would love to do more of it. My family and I also enjoy volunteering for the Guide Dogs for the Blind Idaho Chapter.

Want A Thriving Life Coaching Business? Passion Isn't Enough.

You have a passion to help others. It's why you started your life coaching business in the first place.  You thrive on knowing that your guidance helps others grow professionally and personally. And people pay you to help them.

If you've been in business longer than a few months, you've realized there's more to having a thriving business than passion. And if you've been in business for more than a year, that lesson has been hammered into your skull.  

Our passion is what drives us to wake up every day and keeps us moving forward with our business.  But, some of us struggle with understanding why our coaching business isn't thriving. So, here's a revelation, in case you haven't already thought of why.

There is more to our coaching business than just passion.  There is an understanding of business itself. As coaches, we tend to think, "Oh, I don't need to learn how to market. I will thrive by word of mouth."

While that may be partially true, the whole picture demands some sort of marketing plan.  I encourage you to reach out to successful coaches in the ILCA to understand what it takes. I also encourage you to attend the monthly meetings and participate in the online community. You'll learn a lot by being around successful life coaches.  Another way is to do your research and learn what method of marketing is good for you. Online resources abound and if you are willing to sift through the information, the local Small Business Association is a great resource.

The next thing we tend to forget or shy away from is business finances.  I heard one coach say, "I would rather poke my eyes out with a pencil than look at my accounting."

That's extreme, but it gives you a solid idea that some, if not many of us, despise looking at numbers.  Unfortunately, it is a necessary part of owning a business and it's vital to becoming a thriving business.  Using amazing online software is helpful and Quickbooks is the industry standard for small businesses. If you have successfully used other software, feel free to share the info in the comments below. If you have a bookkeeper you’ve hired to handle these details, please feel free to give them a shout out. I’m sure many of us would welcome the referral.

The key is to find some method you will do on a consistent basis. It doesn't matter if it's a hand-written spreadsheet, if it works for you, then you'll thrive.  Personally, using a hand-written spreadsheet makes ME want to poke my eyes out with a pencil and luckily, I use a different method that works for me.

The final part of having a thriving coaching business is to have a plan.  I don't mean a plan for tomorrow or next week. I mean a longer-term plan. Most small businesses develop a one year, three year, and five-year plan. Now, before you grab a pencil and start poking, I want to offer you this advice.

The plan doesn't have to be perfect or complete.  If you ask most small businesses who have been around longer than five years, they'll tell you their first-year plan wasn't at all what they ended up doing.  It's okay to NOT be perfect with your plan. The key is to have a plan, then change it as you need to. My grandmother used to say, "You can't turn the wheels of your car if it's not moving."  

I say, "You will want to be on the paved road instead of in the pasture, if you want to start moving in the first place."  A plan puts you on the paved road so you're not riding circles in the pasture, throwing up dirt clods as you spin rooster tail circles.  There are plenty of business coaches who can help you create your plan.  I recommend looking for a local coach and get recommendations from coaches in the ILCA.  

Your passion is a huge part of why you went into life coaching and it remains a huge part of why you continue help others. However, it's not enough to continue to grow your life coaching and thrive in what you love to do.  

Sound off, do you have any thoughts about why your passion for life coaching isn't enough? Comment with ideas or advice I haven't covered.

The 4 Pieces of a Successful Social Media Strategy

Erin Thompson

Erin Thompson

By Erin Thompson, Strawberry Social Media,

Active Member

I can't tell you how many times I've talked to other business owners about social media and found that they're confused and conflicted on how to manage their social media accounts. They often don't know which platforms they should be using, when they should be posting, what hashtags to use, and how to find followers that will not only engage with their accounts but will convert into clients as well. If this sounds like you, it's okay! I'm here to help!!

Throughout my time in the social media marketing world, I've seen a lot of change, tried a lot of strategies, and successfully employed more strategies than I can count! Looking back on these, I've discovered that they can all be "boiled down" into a few key steps.

I have found that there are four keys to a successful social media strategy, which we're going to talk about today. If you follow these simple strategies, you will build a great foundation to build your business using social media networks.

  1. Planning your social media strategy is essential to success! During the planning phase, you'll want to sit down and check out the different social media networks to see where your ideal clients are and what they're doing, both online and off. When you know what your ideal clients like, you'll know how to talk to them and be able to predict what they'll respond well to. Scheduling posts to go out during your downtime can help you so that you don't have to worry about it when you're busy, or even worse, forget about posting on social media altogether. The final aspect of planning is to research tools and services that can help you carry out your social media networking, such as the dashboard offered through Strawberry Social!
  2. After planning, you'll want to start the implementation of your plan. You'll want to open your business accounts on the platforms of your choice to start. Using platform like Strawberry Social, Hootsuite, etc. can even help you plan and schedule posts days, weeks, or even months ahead of time for Facebook, Twitter, LinkedIn, and more!
  3. Being consistent and visible are part of another key to success! I know it seems like I'm on social media all the time, but thanks to great planning and the implementation of the plan and using the dashboard through Strawberry Social, I'm able to schedule my posts. In addition, the dashboard offers analytics for all the networks I use so that I can easily go in and see what my clients and followers are responding to and use that information to plan future posts.
  4. And finally, you'll need to be engaging with your followers on social media! By responding back to their comments, you're showing your followers that you care about them and that they matter to your business! Furthermore, when you engage with your followers, they are more likely to identify with your business, make future purchases, and recommend your business to friends.

By following these four steps consistently, you'll be able to find new clients through social media and keep them around for years to come! 

Alert to All Coaches


The following legislation has been proposed in Oregon however, any alternative healthcare providers need to be aware and engaged. There has been legislation proposed in Idaho, in the past, that would have heavily regulated holistic healthcare providers and we all need to look out for each other. Many thanks to the ICF for bringing this issue to our attention!

Legislative Alert (From the ICF)

May 18, 2017

As you may know, ICF continuously monitors for the introduction of new legislation that may impact coaches’ ability to practice around the world. Recently, an amendment was introduced to House Bill 2303 in the Oregon State Legislature. If this amendment were to pass as written, it could potentially limit the practice of coaching in the state.

The proposed amendment to HB 2303 requested by Senator Elizabeth Steiner Hayward adds Life Coaches, Parenting Coaches and Wellness Coaches to a list of professions categorized as “alternative behavioral health practitioners.” The bill further regulates these groups by potentially requiring coaches to meet a set of standards and requirements to practice, register with a state board on an annual basis, pay fees, etc. These requirements, which would determine the qualifications, training and experience to practice, would be developed by the state’s Health Licensing Office.

Given the potential impact, we are calling on you to contact your senator and representative in the Oregon State Legislature to ensure this matter gets the necessary attention. Ask your legislators to encourage removal of the language regarding Life, Parenting and Wellness Coaches from the amendment. With the help of ICF Global, ICF Oregon and ICF legal counsel, we have created a pair of resources for you to help ensure that the amendment to HB 2303 does not adversely affect the coaching industry.

Because of the fast-moving nature of this legislation, a telephone call to your district's senator and representative may be the most effective tool to ensure that your input is heard and registered. To this end, we've provided a telephone script you can use to ask that all references to coaching to be removed from the amendment. The packet also contains a template letter that you can customize and send to your senator and representative.

ICF Member/Credential-holder Phone Script: This script can be customized and utilized by individual ICF Members and Credential-holders to reach out to their respective senators and representatives by telephone.

ICF Member/Credential-holder Letter Template: This template can be customized and sent by individual ICF Members and Credential-holders to their respective senators and representatives.

ICF Global sent similar correspondence to all members of the Oregon State Legislature: Senate Committee on Health Care.

  • The legislation itself can be found here.
  • The proposed amendment to House Bill 2303 can be found here.
  • Contact information for your senator and representative can be found here.

The author of the proposed amendment is Sen. Elizabeth Steiner Hayward (D-17 {NW Portland/Beaverton}) and the current chair of the Senate Committee on Health Care is Senator Laurie Monnes Anderson (D-25 {Gresham}). We encourage coaches in their districts to set up personal meetings to express concerns and elaborate on the distinct nature of professional coaching, in relation to other helping modalities.

If you have any specific questions, we encourage you to reach out to ICF Oregon’s president, Sarah Graves, ACC, at or 503-309-7515, or ICF Global staff member Michael W. Burgess, at or 859-226-4245.

Compassionate Detachment

By Jillian Landis, BS, Evolve Personal Coaching

Life can offer some pretty tough blows sometimes and it can be so hard to navigate the painful journey through. If any of you are like me, you really struggle with watching someone else in the midst of their crisis and easily become too involved in “fixing” their pain. There is really no easy way to watch a loved one endure the death of a family member, a serious illness, the devastating legal choices of a child, addiction, or divorce. These are all life changing situations that shake us to our very core and it can be even harder to know how to support a friend during such an event.

So how can we offer encouragement and strength to a loved one who is experiencing a life-changing trial, without taking on that crisis ourselves? True compassion doesn’t always mean saving a friend from heartache, but rather walking with them through it.

1.    Offer empathy

The most powerful thing we can do for a loved one in pain is to offer empathy. No matter who you are, it’s hard to reject the most connecting words – “me too”. “I’ve been there.” “I understand your pain.” Empathy doesn’t jump in to solve any problems but it does say “I’m here with you”. Empathy has the courage to cry with a friend who is hurting. Empathy is vulnerable enough to remember similar pain and use it to relate to a wounded friend.

2.    Realize the gift

Look back over your life and remember a really grueling challenge you faced. Although it may have been excruciating at the time and although you may not have been able to see anything positive in the middle of it, can you see how it shifted your life in a way that you benefit from today? Now, imagine if someone had stolen that experience from you. While that may have been nice in the moment, it would have crippled you in the long run. It would have sabotaged an important growth opportunity. A butterfly that is helped out of its cocoon will die, despite the intense struggle it must endure to free itself. The struggle is a necessary gift.

3.    Affirm their strength

When a loved one is falling to pieces, it can be so easy to offer to take on the challenge for them in whatever way we think we can. Although our intentions are pure and coming from a desire to help, our actions often tell our loved ones we don’t believe in their ability to face their own struggle. Instead of rushing in to save your dear one from pain, consider affirming their strength. Remind them “you got this”. “I believe in you.” “I just know you will be able to figure this out.” Sometimes a little belief from a friend is all we need to muster up enough strength to carry on and face our demons. It means a lot to give our loved ones the space and dignity to address their own troubles. There are so many messages out there claiming we are not enough and don’t have what it takes. Imagine the power your words have when you affirm “you are enough and you have everything it takes to face this”.

ILCA Coaches Member Spotlight - May - Jillian Landis, Evolve Personal Coaching.

By Renee Settle, 12 Minutes A Day, LLC

We're thrilled to announce a new feature of the ILCA membership.  The Coaches Member Spotlight! Each month, we will be highlighting a current member or new member with this blog.  Our inaugural post wouldn't be complete with highlighting the first member and founder of this amazing association, Jillian Landis. BS, Life Coach.  So read on and learn about our members and be sure to find them on Social Media and connect.  Each one is unique and uniquely Idaho. 

Name: Jillian Landis

Business Name: Evolve Personal Coaching

Website URL:

Social Media Links:

Membership Type: Active Member

What prompted you to become a coach or join the ILCA as a professional, and what is your favorite thing about what you do?

My first experience with coaching was actually in my teen years. A good friend of my family had a successful practice and I remember being very intrigued with her career. Years later - after completing college and working as a social worker for many years, I stumbled upon coaching again and started hungrily reading many books on the topic. Around this time, I also hired a coach and began benefitting from the work myself. I felt so transformed; I was compelled to develop my own practice. I had been a passionate social worker and dedicated to helping others however, I was burnt out and frustrated with the limitations of the system. I just knew I was capable of serving people in a much greater capacity. I was prompted to join ILCA at the inception in 2016 and didn’t have much choice because I founded it! Haha! I felt inspired to create a safe place for coaches to collaborate and build credibility in the industry. I also wanted the public to have a trustworthy resource to locate quality coaches. The rest is history.

What advice do you have for fellow coaches or business owners who may want to support coaches?

#1:Work together! Collaboration is key and is vital to the success of any industry. #2: Do your own work. Hire a coach yourself, no matter if you have never coached anyone, have just begun, or are a seasoned veteran. #3: Never stop learning. Make an intentional effort to continue your education and then give back through contributing to the education of other coaches.

What advice do you have for people interested in finding a coach or professional in your coaching-related field to work with?

The coaching industry is entirely unregulated, which puts the burden on the consumer to locate a credible coach. There are so many certificate programs out there willing to give out certification after only a few days worth of training and this makes it hard for the public to determine what credentials are valid. What’s worse is there are no third party accrediting boards, meaning even the ICF (the biggest and most recognized coaching association in the world) is self-accredited.

Here are a few ways I have learned to recognize a quality coach:

#1: Experience. A certificate is great, if they have one, but time spent in the work is most telling to me. If many people have been willing to pay for a coach’s services, it is likely that coach has something worthwhile to offer.

#2: Recommendations. Is the coach in question highly spoken of by colleagues and clients? This is important!

#3: Clear focus. Does the coach have a clear definition of what he or she provides? Does the coach present clear differences between counseling and coaching services?

#4: Collaboration. A great coach will not be a loner. He or she will be involved in collaborative opportunities such as associations, events, groups, and continuing education.

Tell us about your ideal client. Who are they and what do the want/need?

My favorite clients to work with are struggling particularly with feeling run over by life. They may identify as exhausted, overwhelmed, and frustrated. Often my clients struggle with relationships in the areas of boundaries, caregiving, being able to prioritize self-care over others’ needs.

Please list a few of your favorite books, tools, or resources that might be valuable for coaches and their clients.

I frequently recommend the following books and authors:

  • The Art of Extreme Self-Care – Cheryl Richardson
  • Stand Up For Your Life – Cheryl Richardson
  • Coach Yourself to Success – Talane Miedaner
  • The Gifts of Imperfection – Brene Brown
  • Daring Greatly – Brene Brown
  • Boundaries – Cloud and Townsend
  • The 4 Laws of Debt-Free Prosperity – Blaine Harris

What do you do for fun?

My favorite thing to do is spend time with my husband (Dan), Boxer (Apollo), and cats (Hector and Hello Kitty). They are a ton of fun and add lots of color to my life! I also like to spend a lot of time enjoying my own space. I love to garden, write, cook, and play the piano. I also spend a lot of time hiking, camping, and traveling, when the weather permits.

What’s your number one priority for building your business in the next twelve months?

This year, I have really focused on setting up systems that take over mundane routines, so I am free to spend my time doing the things I love. This has meant finding systems that handle my booking, billing, newsletters, and social media, mostly independent of me. So far, it’s been a work in progress, but it’s freed me up a ton!